MLB Viewing Market

by SanDiegoKev on Jul 8, 2008 2:52 PM EDT

RSN Ratings (ranked by percentage gain)
RSN	Team	2008 avg. rating (% change)	Households avg. (% change)
CSN Chicago	Cubs	4.87 (51.2%)	169,000 (52.3%)
FSN Florida	Rays	2.77 (31.3%)	49,000 (32.4%)
FSN South	Braves	3.31 (23.0%)	76,000 (28.8%)
FSN Rocky Mountain	Rockies	3.56 (16.0%)	53,000 (20.5%)
FSN Ohio	Reds	5.78 (14.9%)	52,000 (15.6%)
CSN Chicago	White Sox	1.82 (13.8%)	63,000 (14.5%)
SunSports	Marlins	3.49 (11.9%)	54,000 (12.5%)
FSN Midwest	Cardinals	8.04 (5.9%)	100,000 (7.5%)
CSN Bay Area	A?s	2.09 (5.6%)	51,000 (8.5%)
FSN Florida	Marlins	3.41 (5.2%)	52,000 (4.0%)
FSN Southwest	Rangers	1.49 (4.2%)	36,000 (5.9%)
CSN Philadelphia	Phillies	5.02 (3.9%)	148,000 (4.2%)
MASN/MASN2	Orioles	3.05 (1.7%)	33,000 (0.0%)
YES	Yankees	4.40 (0.0%)	325,000 (0.3%)
FSN Wisconsin	Brewers	6.73 (-0.9%)	60,000 (0.0%)
FSN North	Twins	6.92 (-6.9%)	118,000 (-5.6%)
CSN Bay Area	Giants	2.51 (-7.4%)	61,000 (-6.2%)
SportSouth	Braves	3.24 (-8.2%)	75,000 (-3.8%)
FSN Detroit	Tigers	6.16 (-9.5%)	119,000 (-9.8%)
SportsNet New York	Mets	2.76 (-10.4%)	204,000 (-10.1%)
SportsTime Ohio	Indians	4.45 (-12.4%)	68,000 (-12.8%)
FSN Arizona	Diamondbacks	3.92 (-16.9%)	71,000 (-12.3%)
FSN West	Angels	1.24 (-17.9%)	70,000 (-17.6%)
NESN	Red Sox	9.75 (-19.4%)	233,000 (-18.8%)
FSN Pittsburgh	Pirates	2.96 (-21.9%)	34,000 (-22.7%)
FSN Prime Ticket	Dodgers	1.57 (-22.7%)	89,000 (-21.9%)
FSN Southwest	Astros	3.36 (-25.7%)	69,000 (-28.1%)
Cox/SD4	Padres	5.08 (-30.6%)	53,000 (-29.3%)
MASN/MASN2	Nationals	0.39 (-43.5%)	9,000 (-43.8%)
FSN Northwest	Mariners	4.67 (-47.2%)	83,000 (-45.4%)
FSN Kansas City*	Royals	3.01 (NA)	28,000 (NA)
* Royals games aired locally on KC Metro Sports last year, making comparisons not applicable. Note: Comparable data for the Blue Jays was unavailable. Source: SportsBusiness Journal analysis of Nielsen Media Research data.

Here is an interesting look at the MLB viewing market. Looking at the interest the Washington Nationals are drawing, I think baseball will fail there a third time, it seems. Rangers show a modest gain.

Tweet Comment 3 comments | 0 recs |

Do you like this story?

Comments

Yay, the Mariners fell more than us!

Though it’s a little depressing to think that there are more people AT the game than there are watching on the toob… I can’t afford cable, myself—I had to give it up to pay for my Nats tix!

When in doubt, blame PLoD

by Doghouse on Jul 8, 2008 5:08 PM EDT reply actions

MASN

Nats Gameday crew is the best. They make the game very enjoyable to watch, better then anyone on ESPN.

by CptChaosSidekick on Jul 8, 2008 5:45 PM EDT reply actions

TV

its understandable that the Nats are failing on TV right now. The Nationals have a good fan base but there still very new and don’t have a big passionate fan base. This is why there attendance is respectable at 15/30 because many people in the DC area like the nationals enough to go to the games but not enough to watch a terrible injury plagued team on TV when there games mean close to nothing. I am one of the biggest Nationals fans there is and even I find myself not always tuning in when i can because of the product on the field.

by brooksbollinger9 on Jul 9, 2008 10:46 AM EDT reply actions