MLB Viewing Market
by SanDiegoKev on Jul 8, 2008 2:52 PM EDT
3 comments
| RSN Ratings (ranked by percentage gain) | |||
| RSN | Team | 2008 avg. rating (% change) |
Households avg. (% change) |
| CSN Chicago | Cubs | 4.87 (51.2%) | 169,000 (52.3%) |
| FSN Florida | Rays | 2.77 (31.3%) | 49,000 (32.4%) |
| FSN South | Braves | 3.31 (23.0%) | 76,000 (28.8%) |
| FSN Rocky Mountain | Rockies | 3.56 (16.0%) | 53,000 (20.5%) |
| FSN Ohio | Reds | 5.78 (14.9%) | 52,000 (15.6%) |
| CSN Chicago | White Sox | 1.82 (13.8%) | 63,000 (14.5%) |
| SunSports | Marlins | 3.49 (11.9%) | 54,000 (12.5%) |
| FSN Midwest | Cardinals | 8.04 (5.9%) | 100,000 (7.5%) |
| CSN Bay Area | A?s | 2.09 (5.6%) | 51,000 (8.5%) |
| FSN Florida | Marlins | 3.41 (5.2%) | 52,000 (4.0%) |
| FSN Southwest | Rangers | 1.49 (4.2%) | 36,000 (5.9%) |
| CSN Philadelphia | Phillies | 5.02 (3.9%) | 148,000 (4.2%) |
| MASN/MASN2 | Orioles | 3.05 (1.7%) | 33,000 (0.0%) |
| YES | Yankees | 4.40 (0.0%) | 325,000 (0.3%) |
| FSN Wisconsin | Brewers | 6.73 (-0.9%) | 60,000 (0.0%) |
| FSN North | Twins | 6.92 (-6.9%) | 118,000 (-5.6%) |
| CSN Bay Area | Giants | 2.51 (-7.4%) | 61,000 (-6.2%) |
| SportSouth | Braves | 3.24 (-8.2%) | 75,000 (-3.8%) |
| FSN Detroit | Tigers | 6.16 (-9.5%) | 119,000 (-9.8%) |
| SportsNet New York | Mets | 2.76 (-10.4%) | 204,000 (-10.1%) |
| SportsTime Ohio | Indians | 4.45 (-12.4%) | 68,000 (-12.8%) |
| FSN Arizona | Diamondbacks | 3.92 (-16.9%) | 71,000 (-12.3%) |
| FSN West | Angels | 1.24 (-17.9%) | 70,000 (-17.6%) |
| NESN | Red Sox | 9.75 (-19.4%) | 233,000 (-18.8%) |
| FSN Pittsburgh | Pirates | 2.96 (-21.9%) | 34,000 (-22.7%) |
| FSN Prime Ticket | Dodgers | 1.57 (-22.7%) | 89,000 (-21.9%) |
| FSN Southwest | Astros | 3.36 (-25.7%) | 69,000 (-28.1%) |
| Cox/SD4 | Padres | 5.08 (-30.6%) | 53,000 (-29.3%) |
| MASN/MASN2 | Nationals | 0.39 (-43.5%) | 9,000 (-43.8%) |
| FSN Northwest | Mariners | 4.67 (-47.2%) | 83,000 (-45.4%) |
| FSN Kansas City* | Royals | 3.01 (NA) | 28,000 (NA) |
| * Royals games aired locally on KC Metro Sports last year, making comparisons not applicable. Note: Comparable data for the Blue Jays was unavailable. Source: SportsBusiness Journal analysis of Nielsen Media Research data. |
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Here is an interesting look at the MLB viewing market. Looking at the interest the Washington Nationals are drawing, I think baseball will fail there a third time, it seems. Rangers show a modest gain.
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Yay, the Mariners fell more than us!
Though it’s a little depressing to think that there are more people AT the game than there are watching on the toob… I can’t afford cable, myself—I had to give it up to pay for my Nats tix!
When in doubt, blame PLoD
by Doghouse on Jul 8, 2008 5:08 PM EDT reply actions 0 recs
MASN
Nats Gameday crew is the best. They make the game very enjoyable to watch, better then anyone on ESPN.
by CptChaosSidekick on Jul 8, 2008 5:45 PM EDT reply actions 0 recs
TV
its understandable that the Nats are failing on TV right now. The Nationals have a good fan base but there still very new and don’t have a big passionate fan base. This is why there attendance is respectable at 15/30 because many people in the DC area like the nationals enough to go to the games but not enough to watch a terrible injury plagued team on TV when there games mean close to nothing. I am one of the biggest Nationals fans there is and even I find myself not always tuning in when i can because of the product on the field.
by brooksbollinger9 on Jul 9, 2008 10:46 AM EDT reply actions 0 recs
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