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PLEDGE Your Allegiance? Pledge YOUR Allegiance? Pledge Your ALLEGIANCE?

A matter interpretation, I reckon.


The Washington Nationals today announced that it [sic] has awarded the 2007 advertising account to White & Partners of Herndon , VA. As the Washington Nationals[sic] strategic marketing partner, White & Partners will build branding, advertising and marketing campaigns for the 2007 season and assist the team with the launch of the new Nationals Ballpark on the Anacostia waterfront in 2008.

?We look forward to working with White and Partners to create a marketing campaign that will build a lasting relationship between the team and fans throughout the region,? said Stan Kasten, Washington Nationals President. ?We are excited for the coming season and to our new ballpark experience in 2008.?

The 2007 Washington Nationals marketing campaign will highlight all season ticket holders? right to priority seat selection in the new ballpark. The full campaign, Pledge Your Allegiance, will be rolled out in the coming weeks. This campaign marks the first strategic marketing and outreach effort since the Lerner Family and its partners assumed ownership of the team in July 2006.

?With the Lerner Family on board, it?s time to engage the fans and launch an exciting era in the new ballpark,? said Matt White, chairman and chief executive officer of White & Partners. ?This is a great win for us and extends our history of building marquee entertainment and consumer brands including Virginia Tourism, American Service Center and the Washington National Opera.?

Hey, that's great. Alas, logos do not appear to be White & Partners' strong suit. It sort of reminds me of a label you'd find in the Target or Walmart clothing section.

PS: On a positive note, I'm glad to see Matt White has recovered from his one start for the Nats late in the 2005 season.